This once-quiet street in the French Concession, known for its charm and history, has become a viral hotspot. Waves of people— influencers, photographers, and fuerdai—flock here, captivated by its architecture and allure. Yes, rich in character, steeped in beauty. But let’s zoom in—right onto that cinematic... face.

It has attracted a particular group of people: curious photographers who take photos of young, beautiful girls for their social media accounts as a hobby.

Interestingly, it creates a cycle between the girls and the photographers. It struck me that this phenomenon could only happen in China—where the undertones of social media’s superficial world are not just present but densely woven, openly acknowledged, and blatantly embraced.

And those photographers, men with cameras—who are they? Where did they come from? And how did they just appear? And more importantly, how is this normalized so quickly? Is it creepy? Isn't it creepy?

As you reach the end of Anfu Road, a zebra crossing comes into view—a place to pause, look both ways, feel the wind in your hair—only to have the moment candidly captured by a dozen photographers. Just beyond, a group of spectators lounges in camping chairs, smoking cigarettes, sipping coffee, and taking in the spectacle. Anfu Lu, in its essence, is the perfect metaphor for the beauty of absurdity.

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Lily likes to observe the human condition, especially in today's world, where social media has become increasingly influential in shaping what we choose to do and where we go on a daily basis. She hopes this film can capture what life in Shanghai is like, while delving deeper into the psychology and dynamics of the city. From a personal standpoint, she remembers this road before it became so-called "viral," and has memories of it as a quiet little street. Seeing how it has transformed into what it is today is truly incredible.

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