This is the director Emma Westenberg & designer Sophie Hardeman's second collaboration. Following the success of Blue & You, which premiered exclusively on SHOWstudio and was awarded with the ‘Best New Fashion Film’ of 2016 by Fashion Film Festival Milano, Emma and Sophie decided to “take it to the next level, and make something longer”.

The film is based on the traditional western story line of a travelling cowboy coming into a sleepy village and throwing their world upside down. 

He's the real thing', says the girl, staring lovingly at the cowboy, we see the incredible Hardeman's designs which convey the feeling. The collection is called Where The Grass Is Greener and it's centre theme is longing.

Although set in a desert, the film was actually shot on Rockaway Beach in NYC where all the actors were street cast.