London born director, Savannah Setten collaborated with Dave Free, the team at pgLang (company co-founded with Kendrick Lemar) and Jamie Rabineau for the highly anticipated Nevada rapper Baby Keem's new track NO SENSE, which Keem commented on 'Shit make me feel blue.'

The music video was filmed in Mexico City. Its dystopian nature represents the grey tone of the song, centred around an ex relationship. Setten uses empty, crashing flats to symbolise the loneliness even in amongst success at the top.

Setten is the first female director to work with pgLang.