Felicia’s passion for storytelling began as a young girl with a love for reading, old photographs and home videos. A fascination with human-interest topics and character-driven stories has led her to explore inspiring “slice-of-life” stories in her work. Her music video for breakout artist Alaina Castillo amassed 5 million views, while her fundraising short for a private school in South Los Angeles helped the school keep its doors open and won her a 2020 Silver Telly Award. In 2014 she launched Fe Brand Films, a full-service production company based in LA creating narratively-led commercials, brand films, short films, animated shorts and digital campaigns driven by performance and authenticity. Felicia plans to continue her filmmaking journey with long-form storytelling, as she is currently working on her first feature length screenplay.