vōx - I STILL CARE

Directed by
Natalie Neal

Ethereal, hazy one-take performance of coronation

The director Natalie Neal knew from her very early age she wanted to create images after her father gifted her with his old Nikon camera. After her first film Rose And Sophia was selected to Slamdance film festival, it was all she needed to give herself a green light on plunging into shaky waters of filmmaking life. And it seems it's paid off - currently living in film mecca, Los Angeles, Natalie has been making music videos and short films with a distinct feminine aesthetic.

When alt-pop singer-songwriter and producer vōx approached her to film her music video for I Still Care, Natalie had a very clear idea in mind.

'I wanted to do a music video all in one shot, with lots of action on-camera so there's always someone for the camera to follow. I have a strong background in stage performance and the idea of rehearsing something over and over to get it right all at once is something I miss and wanted to re-incorporate into my practice.'

The one-take film was shot on 16mm and although rehearsed for 6 hours, the DOP Sean Bagley only had 6 takes - so the pressure was on. The film beautifully captures the power and vulnerability that we believes lies in every woman - the celebrated, crowned vōx still appears vulnerable and embraces that state through her lyrics.

'vōx has a timeless look but a modern edge, so we reflect that in this video by taking something old like a coronation, swapping the chariot ride for a Benz, and outfitting the men and ladies-in-waiting with skateboards and 24k gold doobies. The rainbow blob of light I animated onto her crown is an homage to one of my favorite films, Disney's Fantasia.'

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