SHOPPING - STRAIGHT LINES

Directed by
Margarita Louca

Reimagining furniture as naked human bodies.

Artist and filmmaker Margarita Louca has a long history of collaborating with London music scene on creating original and touching videos. For the single Straight Lines by the band Shopping, she explains her choice of playing with naked human bodies as part of the household inventory.

It’s the every day act of being disregarded that wears you down over time.

'Playing on the Shopping lyrics — the idea of giving so much of yourself away (your life, love, money) to someone who treats you with contempt and dispassion — we re-imagined fairly mundane furniture and household objects in the style of Erwin Wurm’s ’1 minute sculptures’, to symbolise the sublimely banal act of giving yourself over to someone utterly disinterested and destructive — like the subject of Straight Lines. Nothing much happens over the course of the video, but it’s the every day act of being disregarded that wares you down over time.'

The video for the band Shopping was taken from the album Why Choose, released by FatCat Records in 2015.

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