Directed by
Amanda Bonaiuto

A woman is swept up by pelicans and chaos in an afternoon ride share.

It’s difficult not to get lost in LA animation director Amanda Bonaiuto’s beautifully surreal visuals for Rubblebucket’s ‘Annihilation Song’. The video depicts probably the strangest Uber ride ever, in which pelicans run rife in a wonderfully soothing hand-drawn universe.

‘The idea behind the music video for ‘Annihilation Song’ began with the feeling of being in control and learning to trust yourself', says Bonaiuto. ‘The plot was initially inspired by a negative experience with a rideshare, and after fleshing out the idea it broadened into being more generally about situations where women are forced to relinquish control. I wanted to create a narrative where the protagonist regains or discovers control that she didn’t think she had; control that she thought belonged to technology, two mind control pelicans, and nature itself. I wanted to immerse the viewer into the mind of this woman on an uncomfortable journey, who discovers that she can take the wheel whenever she wants to, she just has to realise that she can.'

Many of Bonaiuto's ideas for the video were inspired directly by talking to Kalmia and Alex (of Rubblebucket) about their lives and experiences that resulted in their new album 'Sun Machine'. It's a break up/break-through album, and Bonaiuto meant for the video to vibrate and rhyme with the emotions in the song.