When Zaiba Jabbar, London based director and founder of Hervisions was commissioned to create a film using luxury bespoke eyelashes brand Twin Shimmer for Vogue Italia, she wanted to create something inventive and unusual.
'I took this as a challenge to utilise these luxury appurtenances in an unrecognisable way by creating masks from them; almost an anthropomorphism of the lashes. They begin as a inanimate frame for one feature - our eyes - and end as a human facade.This idea of a facade on one’s most exposed feature helped me make the film personable but detached at the same time.'
'Drawing inspiration from a sci-fi Stanley Kubrick meets Versailles perspective I wanted the film to feel like a social commentary on our increasing involvement with the internet and the digital language influx that we engage in everyday. The effect is of optimising one's own "Internal Extension" with your physical appearance in this series of retro-futuristic inspired moving portraits. The film toys with this concept of a multiple mask and in turn the ultimate avatar; I wanted to explore this notion that who we try to be isn't necessarily how we are seen.'