London based directors Will and Carly created FILTERFACE to address the issues facing women today through the dark, face-editing trend of social media and all its filters. Doctors have labelled this new mental health illness 'Snapchat Dysmorphia' - a modern-day sickness that is causing young people to lose touch with reality as they seek out a manufactured, false and synthetic ideology. The constant need for social media validation has taken a disturbing turn with an increase in women going under the knife to look like their flawless filtered selfies.
Shot in an ex-mental health institute in North London, the film uses performance to explore themes of worship, self-obsession and addiction to the perfect projected appearance. The choreography was crafted by Isabella Mahmoud with help from Ellie Gordon who took the feeling of discomfort to another level.
Will & Carly << We really wanted to ring an alarm bell with this film and draw attention to the bizarre cultural obsession with AR filters that is hurting our women and girls in more ways than one. >>
Last week Instagram began to police this issue by banning filters that mimic the effects of extreme cosmetic surgery.
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